This campaign was designed to cut through against a sea of generic election hoardings. Rather than competing on policies, it went for the heart. It broke through for the Greens, getting love from the public and the media – helping to bring the party more into the mainstream, and to achieve their highest number of MPs in parliament.

Awards: 3 Effie Golds (NZ), 2 Best Design Award Golds (NZ)

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