US jeans brand GUESS JEANS had always paid celebrities to be the face of the brand in print campaigns. These were extended into commercials (which were basically moving versions of the print ads). We moved things forward by creating a narrative for GUESS, a 90 second film – using an A list cast. It was a brave move away from traditional fashion advertising, and a big success for the brand, reinforcing their iconic status.

Awards: 6 D&AD Silvers / Yellow pencils

< BACK