Unitec needed to increase their profile and give their vocational courses real credibility. There’s also an abundance of cliché marketing in the category. We got across a message of Unitec’s life changing courses in a way that was believable and highly noticeable. We brought in a top documentary maker to follow three intern students for a year - watching them grow and get ready for real careers. In regular instalments the campaign captivated the country, with Netane’s storyline getting a 10 minute segment on New Zealand’s top news show.

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