NZFP is a well respected investment specialist with over 30 years of experience. They decided boldly to re-invent their brand and make big moves in the digital space. Their intent is to make the previously unavailable knowledge and science of investing open to everyone. This was a ground up job, working in a tightnit team - insight gathering, strategic planning, naming, full design, and setting up a brand tone of voice. Lemmi is now in the world, with a fair bit to say.