Orcon needed to create the perception of being a big, credible player in the Broadband market. They only had a tenth of the budget of the category leader. This campaign created huge awareness and completely shattered their acquisition targets. Its audacity put them on the map.

Awards: Cannes Grand Prix, 8 Axis Golds

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Smirnoff wanted to run a campaign to reach 18 - 25 year olds who were too busy enjoying themselves to be consuming much traditional advertising. We persuaded Smirnoff to put the budget into a TV series, based off a 6 week digital promotion that got people to share their best ideas for unique party experiences. Smirnoff gave the winners the money and production support to bring their ideas to life. It’s party time...

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In a declining bread market, iconic New Zealand brand Molenberg needed to re-awaken the love for their brand. We positioned Molenberg as the ultimate sandwich bread, and rolled out an innovative digital campaign that crossed over into an experiential one in the heart of Auckland CBD. It lifted results across the scale – awareness, preference and sales while the rest of the market was in decline.

Awards: Best Design Awards Gold, Axis Gold

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US jeans brand Guess had always paid celebrities to be the face of the brand in print campaigns. These were extended into commercials (which were basically moving versions of the print ads). We moved things forward by creating a narrative for Guess, a filmic script – using an A list cast. It was a brave move away from traditional fashion advertising, and an incredible success for the brand, reinforcing their iconic status.

Awards: 6 D&AD Silvers

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There was no standout technical innovation when Volkswagen introduced the facelift Passat. But what it did possess was Volkswagen’s incredible attention to design and build quality. We made this the campaign idea, with an insight based on the ‘new car feeling’. Then we told the story in a style fitting of Volkswagen. The ‘Pan European’ campaign ended up running in different markets around the world for 2 years.

Awards: Cannes Gold, D&AD, British Television Awards Gold.

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This social media activation inspired people to make amazing cocktails by getting them to Instagram the contents of their fridge. One of Smirnoff’s online bartenders got back with a short, personalized video showing you how to make a cocktail based on what they could see in your fridge. It helped drive a 58% growth in sales.

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There was nothing different about the new Golf - it was just a refined version of the previous car. We decided to tap into the real selling point of the Golf – what the car says about the driver. In a time of increasingly ostentatious wealth on display, the Golf was a statement in itself. It was the choice of those who didn’t identify with materialism as the definition of success. It was a powerful positioning that helped keep it number one best-selling hatchback for the next 9 months.

Awards: D&AD

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TSB Bank weren’t properly understood. They’re the country’s largest independent bank, with a range of products similar to the multi-national banks. There was a lack of emotional connection. But they had an incredible story, only known to the bank themselves. We told it with a dramatization of events. The story was the very definition of independence and the Kiwi spirit. It resonated unlike any other marketing the bank had done, and It introduced them to a new generation of customers. It made people like them – so when there is parity on rates and offers, they have an advantage.

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Unitec needed to increase their profile and give their vocational courses real credibility. There’s also an abundance of cliché marketing in the category. We got across a message of Unitec’s life changing courses in a way that was believable and highly noticeable. We brought in a top documentary maker to follow three intern students for a year - watching them grow and get ready for real careers. In regular installments the campaign captivated the country, with Netane’s storyline getting a 10 minute segment on New Zealand’s top news show.

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A 3 minute film made entirely from Getty stock shots, stock music and a very un-stock voice over.

Awards: D&AD, Axis Gold (the following year)

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This campaign was designed to cut through against a sea of election hoardings asking people to Vote Labour or Vote National. It broke through for the Greens, being well received by the public and the media – helping to bring the party more into the mainstream, and growing their number of MPs by 100%.

Awards: 3 Effie Golds, 2 Best Design Award Golds

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