Thinker & Copywriter. Industry grown up and child rolled into one. Currently helping brands do better by marketing in unobvious ways.

I’m a copywriter who looks at the bigger picture before getting into the ideas. I think strategically to find a point of difference for a brand. Something to say that is compelling and effective. Then I’ll execute this in the freshest and most entertaining way I can. It’s where the child comes out.

WHAT I DO

I learned my skills as an advertising  copywriter in two of  the UK’s most well regarded ad agencies (BBH and BMP DDB) then co founded New Zealand’s most successful Independent creative agency network, Special Group.

Now I work directly with brands as a creative consultant, and with advertising & design agencies globally on various projects.

I always look for a way to position a brand differently to its competitors - to find some clear space. Then we can create campaigns that surprise people. Here are some examples. 

BACKGROUND

Election Campaign

US & Global Campaign

Multi media campaign

Name, branding, comms

ACC

Campaign

VW

Pan European campaign

Positioning

Recruitment Campaign

Campaign origination & writing for advertising (all channels). Writing for design. Brand strategy, naming, brand voice language & guidelines.

SERVICES

Copywriter, creative director, executive creative director, business founder and creative consultant.

Some awards through this time: eight D&AD yellow pencils, two Cannes golds and a Cannes Grand Prix, Independent Agency of the Year.

When not in advertising mode you’ll find me in my garage wielding the spanners on off-road bikes and 90s cars, or at the pool. Or walking to the pub.

CV