Thinker & Copywriter. Industry grown up and child rolled into one. Currently helping brands do better by marketing in unobvious ways.
I’m a copywriter who looks at the bigger picture before getting into the ideas. I think strategically to find a point of difference for a brand. Something to say that is compelling and effective. Then I’ll execute this in the freshest and most entertaining way I can. It’s where the child comes out.
WHAT I DO
I learned my skills as an advertising copywriter in two of the UK’s most well regarded ad agencies (BBH and BMP DDB) then co founded New Zealand’s most successful Independent creative agency network, Special Group.
Now I work directly with brands as a creative consultant, and with advertising & design agencies globally on various projects.
I always look for a way to position a brand differently to its competitors - to find some clear space. Then we can create campaigns that surprise people. Here are some examples.
BACKGROUND
Campaign origination & writing for advertising (all channels). Writing for design. Brand strategy, naming, brand voice language & guidelines.
SERVICES
Copywriter, creative director, executive creative director, business founder and creative consultant.
Some awards through this time: eight D&AD yellow pencils, two Cannes golds and a Cannes Grand Prix, Independent Agency of the Year.
When not in advertising mode you’ll find me in my garage wielding the spanners on off-road bikes and 90s cars, or at the pool. Or walking to the pub.
CV